Das Franchise-Paradox: hybride Arrangements zwischen Markt und Hierarchie im ... - Judith Schacherreiter - Google Books

https://books.google.de/books?id=QrzepKhR-GoC&pg=PA174&dq=konzernrecht+%C3%B6sterreich&hl=de&sa=X&ved=0CFAQ6AEwBmoVChMIydeHwZWKy

English summary: Franchise systems are hybrids between market and hierarchy. Their economic power generates from the combination of unity and plurality, hierarchy and heterarchy, market and organization. Economics and social sciences have been dealing with…