Consumer Behavior: A Framework - John C. Mowen - Google Books

https://books.google.de/books?hl=de&id=QVpEAAAAYAAJ&focus=searchwithinvolume&q=baygon

The Internet is transforming the world of consumer behaviour. This book reflects this change by providing: extensive coverage of how the Internet has widened the choices facing consumers; extensive coverage of how Internet purchasers reveal a wealth of…