Third Coast: Outkast, Timbaland, and How Hip-hop Became a Southern Thing - Roni Sarig - Google Books

https://books.google.de/books?id=OEY849PmL10C&pg=PA260#v=onepage

Typically, more than half the top rap songs in the country are the work of Southern artists. In a world still stuck in the East/West coast paradigm of the '90s, Southern hip hop has dominated the genre-and defined the culture-for years. And the South's…