Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End - Google Books

https://books.google.de/books?id=bDzsJcxSWWMC&pg=PA151&dq=No%C3%ADnden+Ulad#v=onepage

Is marketing in crisis? Some commentators have contended that marketing principles no longer appear relevant to the real world of marketing managers. The foremost figures in the field are marketing's most outspoken critics rather than disseminators of the…