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  The 100 Greatest Advertisements: Who Wrote Them and what They Did - Julian Lewis Watkins - Google Books

  http://books.google.de/books?id=YC6YKYyHVKwC&printsec=frontcover&dq=The+100+Greatest+Advertisements&hl=de&ei=a-3iTIWkPMrCswaz-eD

  Styles in advertising will change, but there is no copywriter, artist, or campaign planner who will not profit by studying proved successes, whether of 50 years ago or today. In this single volume are 100 of what are probably among the most successful…

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  The 100 Greatest Advertisements: Who Wrote Them and what They Did - Julian Lewis Watkins - Google Books

  http://books.google.de/books?id=YC6YKYyHVKwC&printsec=frontcover&dq=The+100+Greatest+Advertisements&source=bl&ots=ooREIngUEC&sig

  Styles in advertising will change, but there is no copywriter, artist, or campaign planner who will not profit by studying proved successes, whether of 50 years ago or today. In this single volume are 100 of what are probably among the most successful…

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