Brand Success: How the World's Top 100 Brands Thrive and Survive - Matt Haig - Google Books

http://books.google.de/books?id=DVL8R8yz0xEC&pg=PA241

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product…