Advertising in Tourism and Leisure - Nigel Morgan, Annette Pritchard - Google Books

http://books.google.de/books?id=LceS1nSx0PoC&pg=PA203

'Advertising in Tourism and Leisure' brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts,…