The Handbook of Strategic Public Relations and Integrated Communications - Caywood Clarke - Google Books

http://books.google.de/books?id=hZkiawtj3igC&pg=PA257

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of…