Future Radio Programming Strategies: Cultivating Listenership in the Digital Age - David T. MacFarland - Google Books

http://books.google.de/books?id=W63s8NZPCxAC&pg=PA67&dq=radio+jingle+station+identification&hl=de&sa=X&ei=4ST3UL_nA4zJswaiu4DgDg

Fundamental beliefs is what the reader will be exploring here -- a common understanding of what the radio enterprise should be about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values…