Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed ... - Michael FERTIK, David THOMPSON - Google Books

https://books.google.de/books?id=BKx_8k7yHDQC&pg=PA39&dq=%22Eternal+September%22#v=onepage

The Internet is like the Old West—a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just like the Old West, if you want to stake out your territory,…