Adland: A Global History of Advertising - Mark Tungate - Google Books

http://books.google.de/books?id=gE05D1A4X3gC&pg=PA179

Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio…