Public Relations Writing, The Essentials of Style and Format: Communication ... - CTI Reviews - Google Books

https://books.google.de/books?id=GSbMAwAAQBAJ&pg=PT14&dq=%22Association+fallacy%22&hl=de&sa=X&redir_esc=y#v=onepage&q=%22Associa

Facts101 is your complete guide to Public Relations Writing, The Essentials of Style and Format. In this book, you will learn topics such as Planning and Research, Choosing the Right Message and Medium, Media Relations and Placement, and News Releases and…