The Routledge Companion to the Future of Marketing - Google Books

http://books.google.de/books?id=38s0AwAAQBAJ&pg=PR21&dq=%22i10+index%22&hl=de&sa=X&ei=2W0sVMWqK4bcPZ2pgagB&ved=0CB8Q6AEwADgK

Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world…