Global Account Management: a complete Action Kit of Tools and Techniques for ... - Peter Cheverton - Google Books

https://books.google.de/books?id=1cE3AAAAQBAJ&pg=PA233&dq=%22cultural+footprint%22&hl=de&sa=X&ved=0ahUKEwjR5bycnurZAhWNDuwKHXkVB

Global Account Management explains the significant challenges of establishing a global account strategy and guides you through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike…