Advertising media A to Z: the definitive resource for media planning, buying ... - Jim Surmanek - Google Books

http://books.google.de/books?id=OcgiAQAAIAAJ&q=%22ghost+site%22+web+site&dq=%22ghost+site%22+web+site&hl=de&sa=X&ei=MlmOU5OjHvHa

A quick-access reference to every essential mediarelated term and concept After the high-maintenance clients and creatives have had their say, it's the unheralded media planners who make or break the success of an advertisement or campaign. Advertising…