Commodity Advertising: The Economics and Measurement of Generic Programs - Olan D. Forker, Ronald W. Ward - Google Ksi±¿ki

http://books.google.de/books?id=d8LZ1cQ4wroC&pg=PA73&dq=generic+marketing,+dairy+princess&hl=pl&sa=X&ei=OtwGU_3nO9CAhAf1sYDIDQ&v

Commodity checkoff programs have become an increasingly important way for U.S. agricultural producers to advertise and promote their products, both domestically and in foreign markets. Checkoffs - mandatory assessments of producers - fund generic…