Reading Japan Cool: Patterns of Manga Literacy and Discourse - John E. Ingulsrud, Kate Allen - Google Books

https://books.google.de/books?id=rk3j6Xc_LaEC&pg=PA21#v=onepage

Japanese animation, video games, and manga have attracted fans around the world. The characters, the stories, and the sensibilities that come out of these cultural products are together called Japan Cool. This is not a sudden fad, but is rooted in…