Political Campaign Communication: Principles and Practices - Judith S. Trent, Robert V. Friedenberg, Robert E. Denton (Jr.) - Google Books

http://books.google.de/books?id=z9XencqsS9gC&pg=PA161

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national…