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  Future Radio Programming Strategies: Cultivating Listenership in the Digital Age - David T. MacFarland - Google Books

  http://books.google.de/books?id=W63s8NZPCxAC&pg=PA67&dq=radio+jingle+station+identification&hl=de&sa=X&ei=4ST3UL_nA4zJswaiu4DgDg

  Fundamental beliefs is what the reader will be exploring here -- a common understanding of what the radio enterprise should be about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values…

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  Future Radio Programming Strategies: Cultivating Listenership in the Digital Age - David MacFarland - Google Books

  http://books.google.de/books?id=fpGMAQAAQBAJ&pg=PA65&dq=history+of+radio+rotation&hl=de&sa=X&ei=regQU6nhAYirtAa4kIBI&ved=0CE4Q6A

  Fundamental beliefs is what the reader will be exploring here -- a common understanding of what the radio enterprise should be about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values…

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