Programming for TV, Radio, and the Internet: Strategy, Development, and ... - Philippe Perebinossoff, Brian Gross, Lynne S. Gross - Google Books

https://books.google.de/books?id=MZRt-W8Hq7UC

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and…