Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating ... - Harry Macdivitt, Mike Wilkinson - Google Books

https://books.google.de/books?id=PdEdkwPdw2kC&pg=PA19&dq=car+tire+silicon+dioxide&hl=de&sa=X&ei=IK6NVfndLOfgywOSmYjACw&ved=0CE8Q

A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy…