Global Political Campaigning: A Worldwide Analysis of Campaign Professionals ... - Fritz Plasser, Gunda Plasser - Google Books

https://books.google.de/books?id=ILAEM8SZfZcC

Plasser examines the changing practices of election campaigning worldwide. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strategic…