Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble - Davis Dyer, Frederick Dalzell, Rowena Olegario, Dr. Rowena Olegario, Senior Research Fellow Rowena Olegario - Google Books

http://books.google.de/books?id=ZyUwNAs43LcC&dq=book+crisco&pg=PA52&ots=2fWDzTTn7m&sig=0_6eV2AwoumvDNc4_wtqfb8EsGQ&prev=http://w

The Evolution of a Brand PowerhouseThe candles that lit the nights of Union soldiers during the Civil War. The synthetic detergent that eradicated hours of toil for women in the 1940s. The disposable diapers that added convenience to the lives of busy…