The Reputation Economy: How to Optimize Your Digital Footprint in a World ... - Michael Fertik, David C. Thompson - Google Books

https://books.google.de/books?id=IfQYBAAAQBAJ&printsec=frontcover&dq=Airbnb&hl=de&sa=X&ei=qNDiVICwA8zaOPSkgKAD&ved=0CHAQ6AEwCQ#v

Reputation is power.  Your reputation defines how people see you and what they will do for you.  It determines whether your bank will lend you money to buy a house or car;  whether your landlord will accept you as a tenant;  which employers will hire you…