Rheology: An Historical Perspective - R.I. Tanner, K. Walters - Google Books

https://books.google.de/books?id=dUQtlF6pDdQC&pg=PA52&dq=Bingham#v=onepage

The science of rheology remains a mystery to most people, even to some scientists. Some respectable dictionaries have been quite cavalier in their attitude to the science, the small Collins Gem dictionary, for example, being quite happy to inform us that a…