Television in the Olympics - Miquel de Moragas Spa, Nancy Kay Rivenburgh, James F. Larson - Google Books

http://books.google.de/books?id=U_u73VtZcJIC&pg=PA214&dq=Jeanne-Irene+Biya&hl=de&ei=HsXPTdKUGM_ssgbc5qyoCw&sa=X&oi=book_result&c

This book explores the Olympics as a communications event. In particular, it investigates the role of television in shaping the Games into a global media event. It deals with crucial issues related to media technology.