Seinfeldia: How a Show About Nothing Changed Everything - Jennifer Keishin Armstrong - Google Books

https://books.google.de/books?id=y9jPCgAAQBAJ&pg=PT151&redir_esc=y#v=onepage&q&f=false

The New York Times bestseller about two guys who went out for coffee and dreamed up Seinfeld—“A wildly entertaining must-read not only for Seinfeld fans but for anyone who wants a better understanding of how television series are made” (Booklist, starred…